JSC Insurance Company Aldagi (“Aldagi”) has been split into two separate business units – a pure-play healthcare business that will provide healthcare services and health insurance products in Georgia, and a pure-play property and casualty insurance business that will provide life and non-life insurance products in Georgia. JSC Georgia Healthcare Group (“GHG”) will be established shortly which will own the healthcare business. This reorganisation is in accordance with the JSC Bank of Georgia’s (“the Bank”), the shareholder of Aldagi, previously announced strategy to capitalise on the growth opportunities in the healthcare industry in Georgia and ultimately realise value for the Bank’s investment in its healthcare operations.
Alongside the reorganisation, the two business units will undergo branding changes. The Aldagi brand will now only be used by the P&C insurance business, and the health insurance business was renamed Imedi L, reviving the brand name that Aldagi acquired in May 2012. The Imedi L brand retains a strong reputation in the Georgian health insurance sector which can now be further capitalised upon. Additionally, the healthcare services business, which consists of My Family Clinic (a 749 hospital bed company) and Unimed (a 1,143 hospital bed company), has been rebranded as Evex Medical Corporation. The rebranding exercise is in accordance with the company’s strategy to establish independent and unified branding for its healthcare services business.
“I am pleased to announce this reorganisation, following which we have created two pure-play businesses – a healthcare business, and a P&C insurance business, both of which we believe will be able to deliver an increasingly focused customer approach and strengthen our leading position in the market. I want to congratulate both teams with the completion of the reorganisation,” commented Irakli Gilauri, Chief Executive Officer of Bank of Georgia, a 100% shareholder of Evex, Imedi L and Aldagi.
“As a pure-play healthcare business we are now better positioned to build on our leading position in the rapidly growing Georgian healthcare market. We aim to capitalise on the growth opportunities arising from recent healthcare reform and expect to deliver greater synergies between our healthcare facilities and health insurance businesses,” commented Murtaz Kikoria, Chief Executive Officer of Georgia Healthcare Group.
“As a P&C insurance company, we aim to deliver a more focused customer approach across our products and services. We also plan to extract more synergies by focusing efforts on cross-selling our insurance products with the Bank’s Retail Banking, Corporate Banking and Investment Management products.” commented Giorgi Baratashvili, Chief Executive Officer of Aldagi.
News was originally announced on 1 August 2014 at http://bogh.com/file.helix?i=8f1117e3-5772-4c61-9893-360b8fcb62ea&r=R&a=1