Strategic Report 01 Strategy 02 03 04 Children’s Oncology Programme anti-tobacco campaign for its patients called Don’t Quit on Quitting. The Group traditionally participates in the Government-subsidised Under the campaign, professionals invited from the Tobacco Control Children’s Oncology Programme. Under this programme, we offer Alliance trained our 62 GPs and equipped them with special Carbon cancer treatment to children with different oncology disorders (leukaemia, Monoxide (“CO”) meters. Smoker patients were offered free tumours and lymphomas) in our Iashvili Paediatric Tertiary Referral measurement of CO in their body, free consultation on how to quit Hospital (“Iashvili”), a multi-profile paediatric medical establishment, smoking and medical treatment by prescribing the medicines that that is the sole provider of pediatric oncology services in Georgia. are available at our pharmacies with special discounts. During the campaign, 57 people signed up and underwent the programme. In 2018, more than 600 patients with different types of cancer received treatment at Iashvili onco-haematological department. The In addition in 2018, our pharmacy and distribution business launched renovated department enabled us, for the first time in the history of a new anti-tobacco campaign, increasing the awareness of negative the Iashvili Hospital, to receive patients with solid tumours and since effects of smoking on health and promoting a healthy lifestyle. then 262 children have completed the treatment course successfully. The campaign includes digital commercial activities, where children expressed their opinions on how harmful smoking is for health and challenged their parents to quit smoking. Sponsorship and charity As part of our sponsorship and charitable activities, the Group continues to focus on promoting and enhancing access to education and healthy lifestyle, facilitating innovative projects that focus on social goods to deliver sustainable results and bring positive change. Education • The healthcare services business partnered with Educare Georgia to support their initiative and sponsored the translation of Khan Academy’s, a well-known international learning platform, full biology course into Georgian. • To support the country’s new generation and contribute to their development, the healthcare services business cooperates with different universities across Georgia and operates the Students’ Programme, which includes the following initiatives: improved healthcare package under UHC, scholarships and sponsoring tournaments, meetings with motivational speakers, master classes and outdoor activities. • We believe that professional medical education is the cornerstone of healthcare quality in Georgia. For this reason, we try to develop a healthy learning environment by financing international and local medical conferences. In 2018, we sponsored seven medical Healthy lifestyle conferences and two workshops, which brought together medical • To support a healthy lifestyle within the organisation, specially scholars and healthcare practitioners from Europe, Asia, the US invited trainers conducted ten educational sessions for our and Georgia to share knowledge and experience that influence employees to raise awareness on healthy living. In 2018 six and shape healthcare delivery. Total financing to support the such trainings were conducted, for 271 of our employees. conferences amounted to GEL 531,544. • Sponsoring a medical TV programmes is our way of reaching out to a wide range of the Georgian population to raise health awareness Charity and promote healthcare practices. In 2018, GEL 120,300 was spent •In 2018, the healthcare services business signed a memorandum on financing these TV programmes. with the Georgian Solidarity Fund. According to the memorandum, we offer fund beneficiaries free medical services at our facilities. Office Without Tobacco In 2018, up to 100 beneficiaries received free radiological check-ups We recognise that smoking continues to be one of the leading causes at our hospitals and polyclinics. of preventable deaths in Georgia, and that it is a leading public health priority in the country. We also recognise that, as a national healthcare provider, there is a particular duty upon the Group to help those that Successful participants of Office Without Tobacco. wish to quit smoking to do so, whether they be employees or patients. Since 2017, the healthcare services business has run a campaign Office Without Tobacco for its employees, promoting a healthy lifestyle within the organisation. With the help of the specialists and consultants invited from the Tobacco Control Alliance, a special treatment programme was developed. Each of our employees willing to give up smoking can participate in the programme to get rid of their nicotine addiction using medication and psychological treatment, totally free of charge. With the help of the programme, since 2017, approximately 19 employees have been successful in quitting smoking. In 2018, participants also had several meetings with the employees who shared their experience on how they gave up smoking after a successful completion of the 2017 course. In 2018, the healthcare services business also initiated a new 45